Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context

the search for the self in becketts theatre: waiting for godot and endgame

this thesis is based upon the works of samuel beckett. one of the greatest writers of contemporary literature. here, i have tried to focus on one of the main themes in becketts works: the search for the real "me" or the real self, which is not only a problem to be solved for beckett man but also for each of us. i have tried to show becketts techniques in approaching this unattainable goal, base...

Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention

The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior. An omnichannel strategy is a form of retailing that, by enabling real interaction, allows customers to shop across channels anywhere and at any time, thereby providing them with a unique...

Task-technology fit for mobile information systems

Mobile information systems (IS) hold great promise to support organizational processes. Clear guidelines, however, of how to design effective mobile IS in support of organizational processes have not been developed. Based on earlier research that emphasizes the importance of fit between organizational tasks and technology and that develops fit profiles for specific task−technology combinations,...

Task-Technology Fit and Individual Performance

Examining Multiple Dimensions of Task Technology Fit

Investigating the fit of an information technology to a user’s task, known as task-technology fit (TTF), is a frequent focus of HCI/MIS research. In such research, “fit as moderation”, one of Venkatraman’s (1989) six conceptualizations of fit, is common. This conceptualization assumes two variables, e.g., task and technology, and an outcome variable. Task and technology, however, have multiple ...